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TRACKING · ANALYTICS · ATTRIBUTION

Documented data,
better-informed decisions.

Professional tracking setup in Brussels: server-side collection, Consent Mode v2 where relevant, attribution, CRM integration and documentation. Gains are measured, never assumed.

Assess my stack View the 6 pillars
Illustration of interconnected data.
Understand what your data can tell you. Editorial illustration.
4
Layers audited
Consent, collection, CRM, reporting
v2
Consent Mode
Depending on the Google products used
6
Tracking pillars
Complete audit
1
Measurement plan
Documented and testable
INTERACTIVE TOOL

Which components
are already in place?

Four questions to prepare the inventory. The tool tests neither data quality, compliance nor the suitability of the configuration.

Your current stack:

Categories completed

0
/4

Select your parameters.

Select the reported status of each category. Reporting that something is present does not prove that it works correctly.

Professional audit

Self-reported inventory. Only tests of events, consent and destinations can establish actual behaviour.

Anatomy

6 pillars of clean tracking.

The foundations that distinguish an amateur setup from a professional one.

The visual guide

The layers to distinguish in your measurement

  • Events and consent

    Define what can be collected and in which context.

  • Tags and collection

    Configure, filter and test the planned transmissions.

  • Reconciliations

    Connect the web to the CRM where the data allows.

  • Documented interpretation

    Compare attribution views and their limitations.

Server-side collection adds control. It does not bypass consent.
01

Server-side collection

An intermediate layer to better control, filter and document transmitted data. Gains are measured case by case.

02

Consent Mode v2

Transmission of consent choices to the relevant Google products. This mechanism does not replace a banner or GDPR analysis.

03

GTM (Tag Manager)

Centralised tags, versions, testing and controlled publication according to available permissions.

04

Attribution

Comparison of several views where available data can answer a specific decision-making question.

05

CRM integration

Matching web events with CRM data where identifiers, legal bases and access allow.

06

Dashboards

Consolidated views with documented definitions, data freshness, filters and limitations.

Attribution

4 models to compare.

Each view answers a different question and has its own limitations.

Last-click

SMEs getting started

All credit goes to the last touchpoint. Simple, but undervalues upper-funnel channels.

First-click

Branding

All credit goes to the first contact. Overvalues awareness and undervalues conversion.

Linear

Long B2B cycle

Credit shared equally across all touchpoints. Balanced.

Data-driven

To check in the tool

A view calculated by the platform from available data. How it works and whether it is available depend on the product.

Method

4 phases to plan according to scope.

  1. 01

    Inventory

    Assessment of tools, tags, events, consent, access and responsibilities.

    Phase 1

  2. 02

    Tracking architecture

    Measurement plan: indicators, events, parameters, naming conventions and minimisation rules.

    Phase 2

  3. 03

    Implementation

    Configuration of the components in the quote, with versions, a test environment and a change log.

    Phase 3

  4. 04

    Validation and handover

    Quality tests, dashboards, documented limitations and handover to the relevant people.

    Phase 4

Transparency

What is included,
and what is not.

Included in the setup

  • Complete analytics stack audit (GA4, GTM, pixels, GDPR)
  • Measurement plan and tracking architecture
  • Server-side GA4 setup (Cloudflare Workers or Stape)
  • GTM configuration with versions and tests
  • Consent Mode v2 where the Google stack requires it
  • CRM integration (Hubspot, Brevo, Zoho according to stack)
  • Attribution model adapted to your business
  • Bespoke Looker Studio dashboards
  • Shared Notion documentation
  • 2-hour team training on dashboards and interpretation

Optional or available separately

  • Highly complex legacy tracking migration (on quotation)
  • Advanced CDP (Segment, mParticle) - specific quote required
  • Data warehouse (BigQuery, Snowflake) - on quotation
  • Ongoing data quality audit (additional option)
  • Ongoing team data coaching (additional option)

Clean tracking feeds your KPI measurement plan and supports management of your 12-month digital roadmap.

Investment

Three tracking packages.

Standard setup

SMEs starting with professional tracking

4 500 €
Excluding VAT · Clean tracking
  • Current stack audit
  • Standard GA4 + GTM setup
  • Consent Mode v2
  • Basic Looker dashboards
  • 2-hour training
Most requested

Server-side setup

B2B SMEs or established e-commerce

8 500 €
Excluding VAT · Server scope
  • Everything in Standard setup
  • Server-side collection subject to feasibility
  • CRM integration specified in the quote
  • Defined attribution view
  • 30 days of support included

Advanced setup

Complex websites, complete attribution

From €15,000
Excluding VAT · Multi-touch attribution
  • Everything in Server-side setup
  • Custom multi-touch attribution
  • Cross-device modelling
  • Automated board reporting
  • 90 days of support included

Prices excluding VAT. Belgian VAT of 21% applies.

Frequently asked questions

All about professional tracking.

Why consider server-side collection?
It adds a layer of control between the browser and platforms: parameter filtering, tag governance, documentation and testing. It bypasses neither consent nor blockers and guarantees no fixed percentage of additional data. The benefit must be measured on your stack.
How much does a professional tracking setup cost in Brussels?
Three packages are published: Standard setup at €4,500 excluding VAT, Server-side setup at €8,500 excluding VAT and Advanced setup from €15,000 excluding VAT. The final scope depends on tools, events, integrations and governance requirements.
Which attribution model should you choose?
The choice depends on conversion volume, the sales cycle and the decisions to make. The data-driven model available in Google products, last-click and multi-touch analyses address different needs. We document the limitations of each view before comparing them.
How long does it take to set up tracking?
Timing depends on the number of domains, tags, events, consent requirements, integrations, environments and approvals. The proposal distinguishes inventory, architecture, implementation and acceptance testing. No generic timeframe constitutes a commitment.
Is Consent Mode v2 a legal obligation?
Consent Mode v2 is a Google mechanism, not a standalone law. Google requires relevant advertisers in the EEA to obtain consent and send the required signals to retain certain measurement, personalisation and remarketing features. The lawfulness of processing must be assessed separately under the GDPR and Data Protection Authority recommendations.
Is server-side tracking automatically GDPR-compliant?
No. It can facilitate data minimisation, filtering and documentation, but compliance depends on purposes, legal bases, retention periods, recipients, transfers, contracts and consent choices. No technical architecture guarantees compliance on its own.
Which CRMs and platforms do you work with?
Scoping can cover HubSpot, Brevo, Mailchimp, Zoho CRM, Pipedrive or Salesforce, as well as WordPress, Shopify, Astro, Webflow or Next.js. Feasibility depends on APIs, rights, subscribed editions, costs, identifiers and processing rules. It is checked before committing.

Tracking in Uccle, Ixelles, Saint-Gilles, Etterbeek, Woluwe-Saint-Pierre and 14 others.

Free tracking audit.

A free 30-minute video call to analyse your current stack and price the appropriate setup. No obligation.

Request the free audit View the case studies