Build your skills
in digital.
Practical training in Brussels or remotely on SEO, Google Ads, AI, email, online reputation and GDPR. Each programme sets out its audience, prerequisites, format and deliverables.
Connect what you learn to what you do
- Your context
- The practice
- The next steps
Training in key digital skills
Choose a programme according to the skill you want to bring in-house: understanding SEO, managing Google Ads, structuring automation, or working on email, reputation or compliance.
Email marketing that converts
Master email marketing.
02SEO fundamentals
The foundations of organic search visibility.
03Manage Google Ads yourself
Manage your campaigns independently.
04Practical AI automation
Prototype, monitor and document workflows.
05Reputation management
Build and protect your reputation.
06GDPR training
Understand the principles and responsibilities.
Choose a course
Start with the task you want to master
This guide connects your need to the most relevant course. Each course page then sets out the exercises, prerequisites and practical details.
| If your team needs to… | Start here |
|---|---|
| Understand how to structure pages and track whether people find them | SEO fundamentals |
| Read an advertising account and document campaign decisions | Manage Google Ads yourself |
| Prepare a message, a sequence and an email test | Email marketing that converts |
| Test an AI assisted task and check the results | Practical AI automation |
| Respond to reviews and organise reputation monitoring | Reputation management |
| Map data processing and compliance questions | GDPR compliance |
The right choice depends on your situation. A course provides a way of working, not a guarantee of performance or compliance.
You learn on your own tools, not on slides.
AI training on ChatGPT, Copilot, Gemini, Claude or Mistral, and hands-on sessions for Google Ads, GA4, Search Console, Google Business Profile, Brevo or Canva, depending on what your team already uses.
AI training
Prompts, assistants and good practice, with clear rules for company data.
- ChatGPT Prompts and assistants
- Microsoft Copilot AI in Microsoft 365
- Gemini AI in Google Workspace
- Claude Analysis and writing
- Mistral AI European alternative
- Make First automations
Google, email marketing and visuals
Everyday tools to manage your visibility yourself.
- Google Ads Run campaigns on your own
- Google Analytics 4 Read and use your data
- Google Search Console Track your SEO
- Google Business Profile Profile, reviews and local SEO
- Brevo Email campaigns
- Canva Brand visuals on your own
Learn from practitioners.
Connect what you learn to what you do
-
Your context
The website, account or situation you need to understand and manage better.
-
The practice
Exercises based on the programme’s tools and examples.
-
The next steps
An action plan tailored to the scope covered during the session.
Practice-focused
Each course ends with an action plan tailored to the scope covered during the session.
Expert trainers
Exercises use tools and situations encountered in client work, including their limitations and conditions of use.
Short, intensive format
The format and duration are specified for each programme, with an explicit scope of skills.
To compare two often complementary courses, see SEO fundamentals training and training to manage Google Ads independently. If your needs still require assessment, start with our 360° digital audit.
Ready to structure your digital growth?
Let's discuss your project. An initial conversation with no obligation.
