01
Aligned business vision
The roadmap starts from your business objectives (revenue, margins, customers), not digital tactics.
12-MONTH DIGITAL ROADMAP A structured plan,
A structured plan,
not a list of tactics.
12-month digital roadmap in Brussels: objectives, ICE-prioritised backlog, 4 quarters with clear milestones, measurable KPIs and budget allocated by area. Management available according to the package.
12 months
Time horizon
Structured 4-quarter plan
6
Pillars
Strategic areas covered
Monthly
Management
Reporting + adjustments
Evolving
Priorities
Reviewed against the data
INTERACTIVE TOOL Build your 12-month roadmap
Build your 12-month roadmap
in 60 seconds.
4 questions to generate an indicative 4-quarter roadmap tailored to your profile. A preview of what we build with you.
YOUR INDICATIVE 12-MONTH ROADMAP
Select your parameters to generate the roadmap.
Discuss your actual roadmapIndicative roadmap for educational purposes. Your actual roadmap is built after a complete audit and a 2-hour workshop.
Anatomy
6 pillars of a solid roadmap.
What distinguishes a structured plan from an instinctive checklist of actions.
The visual guide
An action is more than a line in a schedule
Selected action
-
Objective
The business need it must address.
-
Measurement
An indicator, a baseline and a target defined with you.
-
Resources
An identified budget and implementation effort.
-
Review
A milestone to decide whether to continue or adjust.
02
Measurable KPIs
Each action is linked to a KPI, a baseline and an objective defined with you.
03
Impact / Effort prioritisation
ICE matrix (Impact × Confidence × Ease) applied to each candidate action.
04
Budget allocated by area
Transparent budget allocation across acquisition, conversion, content and tools.
05
Quarterly milestones
Split into 4 quarters with clear deliverables and measurement points.
06
Ongoing adjustments
Monthly KPI review + quarterly strategic review to adjust the plan.
Method
4 stages, a schedule adapted to the scope.
- 01
Discovery + audit
Complete assessment, business challenges, preliminary 360 audit if necessary.
Phase 1
- 02
Objective definition
12-month objectives broken down by quarter with associated KPIs.
Phase 2
- 03
Roadmap development
ICE-prioritised action backlog, budget allocation, quarterly milestones.
Phase 3
- 04
Monthly management
KPI reporting, tactical adjustments, quarterly strategic review.
Ongoing
Transparency What is included,
What is included,
and what is not.
Included in the roadmap
- 2-hour discovery + quick preliminary audit
- Definition of 12-month SMART objectives
- Backlog of 30 to 50 ICE-prioritised actions
- Visual 4-quarter roadmap + milestones
- Budget allocation by area (acquisition, conversion, content, tools)
- KPI plan with Looker Studio dashboard
- Shared Notion documentation
- Monthly email report + video call
- Quarterly strategic review (1 hour)
- Tactical adjustments based on results
Optional or available separately
- Operational implementation (separate quotes per action)
- Provider coordination (Outsourced Leadership option)
- Content creation, design, development (dedicated services)
- Paid acquisition with Google/Meta Ads (separate service)
The roadmap starts from a preliminary 360 audit and can be supported by outsourced digital leadership for ongoing management.
Investment
Three roadmap packages.
Express roadmap
SMEs with an internal team able to execute
4 500 €
Excluding VAT · One-off 12-month roadmap
- 2-hour discovery + audit
- 4-quarter roadmap
- Backlog of 30 prioritised actions
- Simple KPI plan
- No ongoing management
Most requested
Roadmap + 6 months of support
SMEs accelerating growth, a structural project
8 500 €
Excluding VAT · Roadmap + 6 months of support
- Everything in Express roadmap
- 6 months of monthly management
- Reporting + adjustments
- Quarterly reviews
- Internal team coordination
Roadmap + 12 months of leadership
Ambitious SMEs, digital transformation
From €2,500/month
Excluding VAT · 12-month commitment
- Everything in Roadmap + 6 months of support
- 12 months of outsourced digital leadership
- Coordination of all providers
- Monthly board reporting
- Management committee attendance
Prices excluding VAT. Belgian VAT of 21% applies.
Frequently asked questions
All about the digital roadmap.
Why a 12-month digital roadmap?
A 12-month horizon lets you spread foundations, experiments and investments over four quarters while keeping regular review points. This framework remains indicative: some priorities may move faster, be postponed or be replaced depending on data, resources and market developments.
How much does a digital roadmap cost in Brussels?
Three packages are presented: Express roadmap at €4,500 excluding VAT, Roadmap + 6 months of support at €8,500 excluding VAT and Roadmap + 12 months of leadership from €2,500/month excluding VAT. Scope, deliverables and terms are confirmed in the proposal.
Does the roadmap include execution?
Not by default. The roadmap defines WHAT to do and WHEN. Execution (content creation, website redesign, Ads campaigns, feature development) is carried out by your internal team, existing providers or us under separate quotes. Our Outsourced Leadership package includes coordinating execution, but not direct production.
Can you work with my existing providers?
Yes, this is common. Our role in the Management or Leadership package is to define the roadmap and coordinate your existing providers (creative agency, freelance developer, hosting provider, media). We coordinate rather than replace. A shared briefing, consolidated monitoring and unified reporting help your providers focus and make your project more consistent.
What is the difference between a roadmap and a marketing plan?
The digital roadmap frames key choices across several areas: visibility, conversion, content, acquisition, retention, measurement, tools and compliance. A marketing plan can then translate some of these choices into campaigns and operational sequences. Time horizons are adapted to the context; they are not a universal rule.
How long before the first results?
There is no universal timeframe. Speed depends on the starting point, competition, resources, quality of execution and the area concerned. The roadmap therefore distinguishes foundations, tests and structural workstreams, then measures their progress against a baseline. It organises decisions, but guarantees neither algorithmic rankings nor commercial results.
Is the roadmap fixed or evolving?
It is designed as a living document. The initial version provides direction; priorities are then reviewed based on KPIs, learnings, resources and market developments. Monthly and quarterly reviews are proposed management rhythms to adapt to the project.
Digital roadmap in Uccle, Ixelles, Saint-Gilles, Etterbeek, Woluwe-Saint-Pierre and 14 others.
Let's build your 12-month roadmap.
A free 30-minute video call to define your objectives and price the roadmap. No obligation.
