01
Strategy and positioning
Consistency of offer / audience / messaging compared with competitors.
360° STRATEGIC AUDIT 360 digital audit,
360 digital audit,
prioritised action plan.
A 360 strategic audit across 8 dimensions: strategy, SEO, performance, conversion, tracking, UX, mobile, data and consent. A documented report and an action plan prioritised by impact and effort.
A 360° digital audit brings together findings that affect the same journey: strategy, visibility, performance, conversion, measurement, mobile experience and data. It produces documented priorities, without confusing controllable delivery with a guaranteed market result. Explore the overall digital strategy framework too.
8
Dimensions
Covered by the audit
40+
Points checked
Comprehensive checklist
Mixed
Analysis
Automated + manual checks
Prioritised
Action plan
Based on impact and effort
INTERACTIVE TOOL 5-dimension mini-audit
5-dimension mini-audit
in 60 seconds.
Assess your website across 5 key dimensions. Get a score, a radar chart and tailored recommendations.
Rate each dimension from 1 to 5:
SEO
Google and AI visibility, keywords, Schema markup.
PoorGoodExcellent
Performance
Core Web Vitals, Lighthouse, mobile-first.
PoorGoodExcellent
Conversion
Conversion rate, CTAs, forms, journeys.
PoorGoodExcellent
Tracking
GA4, attribution, GDPR, Consent Mode.
PoorGoodExcellent
UX & Mobile
Visual hierarchy, accessibility, smooth touch interaction.
PoorGoodExcellent
Overall score
15
/25 Average score: start with the weaker dimensions.
A rating < 3 in a dimension = an audit priority. Several ratings < 3 = a complete 360 audit recommended.
Indicative self-assessment. A professional audit objectively measures each dimension using technical tools.
Scope
8 dimensions, 40+ points checked.
The professional audit comprehensively covers the critical areas of a digital presence.
02
SEO and organic visibility
Indexing, keywords, Schema.org, domain authority.
03
Technical performance
Core Web Vitals, Lighthouse mobile/desktop, hosting.
04
Conversion (CRO)
Conversion rate, user journey, friction, A/B testing.
05
Tracking and attribution
GA4, server-side, Consent Mode v2, multi-touch attribution.
06
UX and WCAG accessibility
Hierarchy, keyboard, semantics and WCAG 2.2 technical criteria.
07
Mobile and responsive design
Real-device testing, smooth touch interaction, viewport, PWA.
08
Data and consent
Cookies, consent journeys, data flows and points requiring legal validation.
Method
A clear process, a defined schedule.
The visual guide
How a finding becomes a priority
-
Observe
Combine technical tools with manual analysis.
-
Document
Connect each finding to its supporting evidence.
-
Decide
Rank actions by impact and effort.
-
Hand over
Explain the priorities to the team that will implement them.
- 01
30-minute briefing
Objectives, context, admin access, priority KPIs.
Scoping
- 02
8-dimension audit
Technical tools (Lighthouse, WPT, Screaming Frog) + manual analysis.
Analysis
- 03
Report + plan
Documented report, action plan prioritised by Impact/Effort.
Synthesis
- 04
1-hour presentation
Video presentation of findings, Q&A, operational priorities.
Presentation
Transparency What is included,
What is included,
and what is not.
Included in the audit
- Initial 30-minute scoping briefing
- Audit of 8 strategic + technical dimensions
- Mobile + desktop Lighthouse on 5 key pages
- Search Console + Screaming Frog SEO audit
- Conversion audit (heatmaps if available)
- GA4 tracking + consent journey audit
- Manual and automated WCAG 2.2 technical accessibility review
- 30 to 50-page PDF report with screenshots
- Indicative action plan prioritised by Impact/Effort
- 1-hour video presentation + Q&A
Optional or available separately
- Implementation of recommendations (quoted separately)
- In-depth security audit (additional option)
- Qualitative UX user testing (additional option)
- Post-audit 12-month roadmap (Digital Roadmap service)
- Monthly support after the audit (Outsourced Leadership)
The audit naturally leads to a 12-month digital roadmap and a KPI measurement plan to manage the prioritised actions.
Investment
Three 360 audit packages.
Express audit
Business website, independent professional, self-employed
2 500 €
Excluding VAT · Website < 30 pages
- 8-dimension audit
- 5 key pages analysed
- 25 to 30-page report
- 90-day action plan
- 1-hour presentation
Most requested
Complete 360° audit
SMEs, e-commerce, multilingual
4 500 €
Excluding VAT · Website with 30 to 150 pages
- In-depth 8-dimension audit
- 15 representative pages
- Full Screaming Frog crawl
- 30 to 50-page report
- 1-hour presentation + Q&A
Premium 360° audit
Complex B2B, marketplace, international
From €7,500
Excluding VAT · Complex website
- Comprehensive 8-dimension audit
- Multiple languages / markets
- User testing (5 sessions)
- Bespoke report of 50+ pages
- 2-hour team presentation workshop
Prices excluding VAT. Belgian VAT of 21% applies.
Frequently asked questions
All about the 360 audit.
What is the difference between the 360 strategic audit and the technical performance audit?
The 360 strategic audit covers 8 cross-cutting dimensions (strategy, SEO, performance, conversion, tracking, UX, mobile, GDPR) with an overview to guide your roadmap. The technical performance audit goes deeper but is limited to performance itself (Core Web Vitals, Lighthouse, technical optimisations). For a strategic starting point: a 360 audit. For targeted technical optimisation: a performance audit.
How much does a 360 strategic audit cost in Brussels?
Three packages: Express audit at €2,500 excluding VAT for simple websites (business websites, self-employed professionals). Complete 360° audit at €4,500 excluding VAT for SMEs and e-commerce. Premium 360° audit from €7,500 excluding VAT for complex websites (multilingual, marketplaces, B2B). The exact scope is confirmed before the assignment.
How long does it take to receive the report?
The schedule depends on the number of pages, languages, available access and depth of analysis. The stages remain the same: briefing, technical and manual checks, synthesis, then presentation. The precise schedule is stated in the proposal before starting.
Does the audit require admin access to my website?
Admin access is not always essential, but it allows us to check elements invisible from the public website, such as certain cache, plugin or data collection configurations. Requested access is limited to the necessary scope and can be covered by a confidentiality agreement.
Does the audit lead to an additional assignment?
Not necessarily. The report is designed to be actionable by your internal team or another provider (it is technically neutral). If you wish to appoint us for implementation, we already know your context and can start immediately. Three options: implement internally, appoint another provider, or appoint us for the roadmap + management.
Which tools do you use for the audit?
The selection depends on scope: Lighthouse and PageSpeed Insights for performance, WebPageTest for loading, Screaming Frog for crawling, Search Console and GA4 when access is available, plus WAVE and axe DevTools for certain accessibility checks. The use of each tool and data processing must be configured and assessed in the client's context.
Does the audit also cover WCAG accessibility?
Yes. The review uses WCAG 2.2 as a technical reference and combines automated and manual checks: contrast, HTML semantics, keyboard navigation, components, forms and compatibility with assistive technologies. However, an automated audit is neither legal certification nor proof of full compliance. Applicable obligations depend on the service, organisation and legal framework involved.
360 audit in Uccle, Ixelles, Saint-Gilles, Etterbeek, Woluwe-Saint-Pierre and 14 others.
Book your 360 strategic audit.
A free 30-minute video call to define the scope, validate your needs and price the assignment. No obligation.
