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DIGITAL STRATEGY

A structured plan,
not a generic checklist.

Digital strategy consultancy in Brussels: audit, roadmap, documented KPIs and tool governance. You speak directly with the founder. Outsourced digital leadership available.

Find your direction (60 s) View our expertise
Illustration of digital project management.
Connect your priorities to a clear plan. Editorial illustration.

A digital strategy decides what to prioritise, for which audience and with which measurements. It connects the website, visibility, acquisition, conversion, data and responsibilities in a shared plan. The 360° digital audit establishes the starting point; the visibility strategy explores discovery channels in greater depth.

6
Areas of expertise
Covering the entire chain
4
Stages
From scoping to management
1
Point of contact
Working directly on your project
360°
Perspective
Business, content, technology, measurement
INTERACTIVE TOOL

Which expertise
fits your situation?

4 questions, 60 seconds. We direct you to the service best suited to your current needs.

Your profile:

Recommended for you

360° audit

Start with a complete assessment of your digital presence (SEO, performance, conversion, tracking, GDPR).

Indicative price
€2,500 to €4,500 excluding VAT
Explore this expertise Speak with Hani (free audit)

An indicative recommendation based on your profile. A free audit helps refine your actual needs.

Areas of expertise

7 strategic areas.

From auditing to outsourced digital leadership, including measurement, compliance and secure migrations.

The visual guide

A shared direction for connected decisions

Your objectives

  • Understand

    The audit documents the situation and issues to address.

  • Prioritise

    The roadmap connects actions, budget and milestones.

  • Measure

    KPIs and tracking provide a basis for management.

  • Establish the framework

    Responsibilities, data and providers remain identified.

The starting point

360° audit

Recommended

A complete assessment of your digital presence across 8 dimensions: SEO, performance, conversion, tracking, GDPR, attribution, UX and mobile. A 30 to 50-page report + prioritised action plan.

  • Technical + tools audit
  • Direct competitor benchmark
  • Costed 90-day action plan
Explore the audit

Digital roadmap

A prioritised 12-month plan, milestones and budget allocated by area.

KPI plan

Measurable KPIs aligned with your business objectives.

Tracking & Attribution

Server-side GA4, Consent Mode v2, Looker Studio dashboards.

Outsourced digital leadership

Commitment

A dedicated senior digital director, without the cost and commitment of a permanent employment contract. 1 to 4 days/month according to your needs.

Explore

GDPR & digital contracts

An inventory of tools, processors and data, followed by an implementation plan to validate according to your responsibilities.

Explore

Secure email migration

Google Workspace or Microsoft 365, mailbox continuity and SPF, DKIM and DMARC authentication.

Explore
Method

Advisory, not just execution.

We start by understanding. Then we document. Then we act. Then we measure.

  1. 01

    Discovery

    2-hour workshop: business challenges, customer journeys and current digital situation.

    Week 1

  2. 02

    Assessment

    360 audit (SEO, performance, conversion, GDPR, attribution), competitor benchmark.

    Weeks 2 to 3

  3. 03

    Strategic plan

    12-month roadmap, KPIs, budget allocated by area, Impact/Effort prioritisation.

    Week 4

  4. 04

    Management

    Provider coordination, monthly reporting, quarterly adjustments.

    Ongoing

Tool stack

The right tools for the right task.

No technological dogma: we choose what serves your project.

Client-side or server-side GA4

Measurement and governance

Looker Studio

Reporting

Search Console

SEO

Hubspot / Brevo

CRM + automation

Notion

Documentation

Schema.org

AEO/GEO/LLMO

Case studies

Three notable strategic assignments.

Pebify

Energy performance certification (PEB)

×12+

More than 12 times the booking value

From 1 to 14 September 2026, compared with the whole of September 2025.

Actual 2025 appointments from the calendar. Historical amounts estimated. Tests and duplicates excluded. Source: QG PEBify and booking system.

G-Law

Law firm

3 mailboxes migrated

Email migration and domain authentication

Atmos Technics

Plumbing & heating

Website live

Multi-service website + structured enquiry qualification
View all case studies
Differentiation

Consultancy vs agency.

4 dimensions where the difference is visible from the first assignment.

Criterion
Kanexio consultancy
Traditional agency
Point of contact
Direct access to the founder
Team varies with the organisation
Approach
Scoping, then execution
Process depends on the agency
Commitment
Defined scope and deliverables
Scope and deliverables to compare
Exit
Documentation specified in the contract
Handover conditions to check
Frequently asked questions

All about digital strategy.

If your project concerns a Brussels business, our guide explains how to prepare a digitalisation project in Brussels, check the grant conditions and organise the process before the assignment starts.

What is the difference between a digital strategy and a marketing plan?
Digital strategy covers your entire online presence (website, SEO, acquisition, conversion, retention, measurement and compliance) with a long-term vision aligned with your business objectives. A marketing plan is generally more tactical and short-term (campaigns, content and events). Strategy frames the key decisions; the plan executes them. At Kanexio, we develop the strategy and coordinate execution with your existing providers or in-house team.
How much does a digital strategy assignment cost in Brussels?
The budget depends on the number of business activities, available data, markets, channels and expected level of execution. <a href='/tarifs/' class='text-kanexio-cyan hover:underline'>Kanexio prices and formats</a> provide current guidance. The final proposal details the scope, deliverables and assumptions.
Why choose a consultancy rather than a digital agency?
Kanexio's format is based on an identified contact, scoping before execution and deliverables defined in the proposal. An agency may offer a different organisation. The right choice depends on your needs, the team involved, the scope and the handover terms to compare before signing.
Can you work with my existing providers?
Yes. The scope can include defining the plan, coordinating existing providers and monitoring deliverables. Responsibilities, access and approvals are then specified in the proposal to avoid grey areas.
How long before I see results?
The proposal distinguishes action delivery dates from the timeframe for measuring their effects. Timing depends on the channel, competition, available traffic, approval speed and the quality of the offer. No generic timetable guarantees a business result.
Do you guarantee numerical results?
Not for rankings, conversions or revenue, which depend on external factors and the market. Kanexio commits to the deliverables, method, traceability of actions and acceptance criteria written in the proposal. Any additional commercial promise is valid only if expressly included in the contract.
Are you compatible with my CMS / existing tools?
Feasibility is checked during scoping. WordPress, Astro, Shopify, WooCommerce, GA4, HubSpot, Brevo, Mailchimp, Notion, Looker Studio, GTM and Search Console can be included in the scope. For an ERP or industry-specific CRM, APIs, access rights, costs and migration constraints are checked before committing.

Consultancy in Uccle, working in Ixelles, Saint-Gilles, Etterbeek, Woluwe-Saint-Pierre and 15 other municipalities.

Let's discuss your digital strategy.

Free 30-minute audit: we scope your challenges, identify priority areas and provide an indicative plan. No obligation.

Request the free audit View the case studies