Acquisition
How do people find you? Traffic, sources, audience.
KPI MEASUREMENT PLAN Measure what matters,
Measure what matters,
not everything that moves.
KPI measurement plan in Brussels: business-aligned priority KPIs, a baseline, objectives defined using your data, GA4 configuration and Looker Studio dashboards.
6
Priority KPIs
Not 50, just the essentials
GA4
Measurement
Architecture adapted to the context
Monthly
Reporting
Looker Studio dashboard
Baseline
Starting point
Objectives defined using your data
INTERACTIVE TOOL Your priority KPIs
Your priority KPIs
in 30 seconds.
Select your sector and main objective. The tool suggests KPIs to define with a baseline and target drawn from your own data.
Your 6 priority KPIs:
Select your profile to see your KPIs.
Build your actual KPI planIndicative selection. Your actual KPI plan is built after a 90-minute scoping workshop based on your specific business objectives.
Anatomy
4 KPI categories.
An AARRR framework adapted for SMEs: we cover the full cycle without adding complexity.
The visual guide
Before the chart, define the indicator
-
The decision
Which objective do you want to monitor?
-
The formula
What exactly does the indicator count?
-
The source
Which tool provides the necessary data?
-
The interpretation
Which limitations should you keep in mind?
Conversion
How many convert? Rates, micro-conversions, basket value.
Commitment
Do they return? Sessions, duration, pages/visit, NPS.
Business
Does it actually pay off? Revenue, margin, LTV, CAC.
Tool stack
The right tools for measurement.
An architecture chosen according to your flows, objectives and obligations.
Server-side GA4
Server-side collection
Looker Studio
Dashboards
Search Console
SEO
Hotjar / Clarity
Heatmaps
Hubspot / Brevo
CRM + leads
Notion
Documentation
Method
4 phases, a schedule adapted to the scope.
- 01
Objective scoping
90-minute workshop: business objectives, customer journey, revenue sources.
Phase 1
- 02
KPI selection
Mapping objectives to clearly defined priority KPIs.
Phase 2
- 03
Tracking setup
GA4, GTM, Consent Mode and integration configuration according to need.
Phase 3
- 04
Dashboard + training
Looker Studio dashboard, 1-hour team training, Notion documentation.
Phase 4
Transparency What is included,
What is included,
and what is not.
Included in the KPI plan
- 90-minute business objective scoping workshop
- Selection of 6 business-aligned priority KPIs
- Clear definition of each KPI (formula + source)
- GA4 and Consent Mode setup according to the chosen architecture
- GTM and custom event configuration
- Bespoke Looker Studio dashboard
- Shared Notion documentation
- 1-hour team training on the dashboard
- Monthly reporting templates
- Documentation of collection choices and consent points
Optional or available separately
- Content creation for reporting (additional option)
- Ongoing team data coaching (additional option)
- Advanced data audit (data quality, complex attribution)
- Legacy tracking overhaul (quoted according to complexity)
Depending on context, the KPI plan may use browser-side or server-side GA4 collection. The need is defined during the 360 strategic audit.
Investment
Three KPI Plan packages.
Express KPI plan
SMEs starting with clean tracking
2 500 €
Excluding VAT · One-off setup
- 90-minute scoping workshop
- 6 defined KPIs + sources
- Standard GA4 setup
- Basic Looker dashboard
- 1-hour training
Most requested
Complete KPI plan
B2B or e-commerce SMEs
4 500 €
Excluding VAT · Setup + automation
- Everything in Express KPI plan
- Complete server-side GA4
- Consent Mode v2
- CRM integrations (Brevo/Hubspot)
- Multi-level dashboards
Advanced KPI plan
Complex website, multi-touch attribution
From €7,500
Excluding VAT · Setup + attribution
- Everything in Complete KPI plan
- Multitouch attribution
- Conversion modelling
- Automated board reporting
- 90 days of support included
Prices excluding VAT. Belgian VAT of 21% applies.
Frequently asked questions
All about the KPI plan.
Why limit the number of KPIs?
A useful dashboard must help you make decisions. We select a small number of priority indicators linked to objectives and actions you can take. The exact number depends on the business model, responsibilities and required level of detail.
How much does a KPI measurement plan cost in Brussels?
Three packages are presented: Express KPI plan at €2,500 excluding VAT, Complete KPI plan at €4,500 excluding VAT and Advanced KPI plan from €7,500 excluding VAT. Technical scope and integrations are confirmed after scoping.
Server-side vs client-side GA4: what is the difference?
With browser-side collection, tags run directly in the browser. With a server-side architecture, certain requests pass through a controlled server environment before being sent to configured destinations. This architecture can improve control over flows and operational quality, but it does not bypass consent, guarantee data recovery or make a setup compliant by itself.
How long does it take to implement a KPI plan?
The schedule depends on the number of journeys, events, tools and integrations, and the state of existing tracking. The proposal distinguishes scoping, KPI definition, configuration, acceptance testing and training, with a schedule tailored to the scope.
Which tools do you use?
The stack may include GA4, GTM, Looker Studio, Search Console, a CRM and, where justified, a behavioural analytics tool. No tool is universally GDPR-compliant: purpose, legal basis, consent, settings, contracts, transfers and retention period must be assessed in the client's context.
Does the KPI plan cover advertising attribution?
The level of attribution depends on channels, volumes, identifier quality and platform-specific limitations. The plan can document a simple or more advanced interpretation, but no model perfectly reconstructs every journey. The choice depends on the decision to inform and the quality of available data.
Does the tracking comply with the GDPR in Belgium?
A technical setup cannot automatically be declared compliant. Consent Mode is a Google mechanism that adapts tag behaviour to consent signals, not a legal basis or certification. We document the configuration and flows; legal choices must then be validated in context and, if necessary, with qualified advice.
KPI plan in Uccle, Ixelles, Saint-Gilles, Etterbeek, Woluwe-Saint-Pierre and 14 others.
Let's build your KPI plan.
A free 30-minute video call to define your objectives and identify your 6 priority KPIs. No obligation.
