Social Ads in Brussels: choose the right channel, measure the right signals
Meta Ads, LinkedIn Ads and video campaigns according to your audiences, objectives and creative resources. Measurement can connect advertising interactions with actually observed pipeline stages, without promising a return.
Social ads: check relevance before investing
The channel must match the journey
Campaign to scope
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Audience
People actually reachable on the platform.
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Creative
A format and angle adapted to how the channel is used.
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Offer
A proposition consistent with the decision cycle.
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Measurement
Explicit events, budget and attribution limitations.
Social ads serve different purposes from paid search: audience exposure, retargeting where consent conditions allow, demand generation or lead collection. The right mix depends on the buying journey and the data available to the business.
A campaign does not become effective simply because server-side tracking is installed. Meta's Conversions API can create a more direct connection between certain marketing data and Meta, but bypasses neither privacy rules, consent choices nor attribution limitations.
For B2B, LinkedIn Ads notably allows selection of professional attributes permitted by the platform. We assess this option against the reachable audience, offer, sales cycle and actually available budget.
When to use each
Awareness, consideration and retargeting
Image and video formats to present an offer, test creative angles and re-engage audiences where the consent framework allows.
B2B targeting by professional attributes
Targeting using options permitted by LinkedIn, notably job function, sector or company size. Native forms and external pages are compared in the account's context.
Discovery through short video
A channel to test when the audience and brand suit video creative designed for the platform. Relevance is assessed before allocating budget.
Visual discovery
A possible channel for offers where visual inspiration plays a role in the decision. A limited test assesses suitability instead of assuming a return.
Test your own Social Ads assumptions
The calculation uses no Kanexio CPC, conversion rate or sales rate.
Illustration only, not a forecast or guarantee. The calculation assumes your rates remain constant and excludes management fees, margin, taxes, returns, sales timelines and views without clicks.
Your questions about social ads
What is the minimum budget to start?▾
There is no threshold valid for every business and platform. The test budget depends on the reachable audience, costs observed in the account, objective and volume needed to make a useful decision.
Does the Conversions API resolve attribution limitations?▾
No. Meta explains that it can establish a more direct connection for certain events and supplement measurement. Meta also states that it is not used to bypass data-sharing rules, consent choices or the European framework.
Is LinkedIn Ads suitable for a technical B2B offer?▾
It is an option to test when available professional attributes can reach the desired audience. The decision must then rely on costs and results observed in your account, not a universal CPL or lead value.
How much does Kanexio management cost?▾
Published Kanexio prices: initial setup from €2,200 to €4,800 depending on scope, including the audit, structure, selected measurement and 5 creative assets. Monthly management: 15% of the media budget with a minimum of €600 excluding VAT per month. No markup is added to the Meta or LinkedIn budget.
Social ads + these approaches = a powerful system
Official sources
- Meta Business: how the Conversions API works
- LinkedIn Marketing Solutions: advertising targeting options
This documentation describes platform features. It provides no guaranteed CPC, CPL, conversion rate or ROAS for your business.
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