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ONLINE VISIBILITY

Visible in search,
measured in the real world.

SEO, AI-assisted search experiences, Google Ads, Social Ads and online reputation. Each channel is selected according to need and monitored without ranking promises.

The visual guide

Different channels around the same offer

Your presence

  • Search
  • Paid acquisition
  • Local presence
  • Relationships and reputation
Connect your presence to your customers' searches.

Overall visibility combines channels that help people discover, understand and choose you. SEO improves access from search engines. Practices often called AEO, GEO or LLMO aim to structure reusable answers and entities, while Google Ads buys measurable exposure. The mix depends on the offer, demand and available data.

AI-ASSISTED SEARCH

Work you can verify, results to observe.

What Kanexio can deliver

An access check for your pages, clearer content, sources and structured data consistent with what visitors read. For Google, SEO fundamentals still apply: no special AI markup is required.

What we can observe

Indexing, clicks available in measurement tools and responses to defined questions. Each AI test records its date, platform and citations. It guarantees neither ranking, future citations nor traffic.

For ChatGPT, OAI-SearchBot access concerns search; GPTBot settings concern training. The two are independent. Allowing a crawler does not demonstrate that a page will be cited.

Primary sources consulted on 26 October 2026: Google Search Central and OpenAI crawler documentation.

From the guide to your own page

Read the guide, then choose a page and a question your customers ask. We can examine what that page makes verifiable and agree on useful checks.

Read the PDF guide without a formDiscuss a page to examine

12
Areas of expertise
SEO + AEO + GEO + LLMO + Ads
4
Pillars
Organic, paid, local, reputation
1
Management
Objectives and measurement together
0
Guarantee
Of rankings or citations
INTERACTIVE TOOL

Which visibility ecosystem
for your SME?

3 questions to identify the right SEO + AI + Ads + Local + Reputation mix for your profile.

Recommended mix for your profile:

Select your parameters to see the mix.

Define your actual strategy

Indicative recommendation. A free audit helps define the actual strategy suited to your market and competition.

Areas of expertise

12 ways to build visibility.

From traditional SEO to AI engines, including Google Ads and online reputation.

The visual guide

Different channels around the same offer

Your presence

  • Search

    SEO, direct answers and AI engine observations.

  • Paid acquisition

    Ads, audiences and campaign-linked pages.

  • Local presence

    Business profile, practical information and reviews.

  • Relationships and reputation

    Email, monitoring and responses consistent with your brand.

The mix is built around your market, resources and available data.
Method

Managed multi-channel strategy.

  1. 01

    Visibility audit

    SEO + AI + Ads assessment. Competitor benchmarks.

    Weeks 1 to 2

  2. 02

    Multi-channel strategy

    The optimal SEO + AEO + GEO + LLMO + Ads mix for your market.

    Week 3

  3. 03

    Implementation

    Schema.org, content, backlinks, Ads campaigns, ongoing optimisation.

    Months 1 to 6

  4. 04

    Measurement + scaling

    Weekly KPIs, tactical adjustments, budget reallocation based on ROI.

    Ongoing

Tool stack

Tools we know well.

No gimmicks: we work with industry standards, from Google to AI assistants such as ChatGPT, Gemini, Copilot or Perplexity.

Google and measurement

Search, maps, advertising and data: the foundation of any visibility strategy.

  • Google Search Console SEO and indexing
  • Google Business Profile Local SEO and reviews
  • Google Ads Search and Performance Max
  • Google Analytics 4 Conversions and attribution

SEO tools

Rankings, competition, links and structured data, checked against several sources.

  • SE Ranking Rank tracking and AI visibility
  • Semrush Keywords and competition
  • Ahrefs Backlinks and audits
  • Schema.org Structured data

AI answer engines (GEO, AEO, LLMO)

The answers your business needs to appear in, recorded with the date, the question and the sources cited.

  • ChatGPT OpenAI search and answers
  • Gemini Google’s assistant
  • AI Overviews and AI Mode AI answers in Google
  • Microsoft Copilot Bing and Microsoft 365
  • Perplexity Answer engine that cites its sources
  • Claude Anthropic’s assistant
  • Le Chat by Mistral European assistant

Social advertising

  • Meta Ads Facebook and Instagram
  • LinkedIn Ads B2B targeting
Differentiation

Traditional SEO vs the Kanexio approach.

Five dimensions where the 2026 approach outperforms the traditional approach.

Criterion
Traditional approach
Kanexio 2026 approach
Search
A single isolated channel
Google, assistants and paid acquisition according to need
Structured data
Markup added by default
Types relevant to visible content
Content architecture
Pages produced in volume
Useful topics, sources and coherent internal links
Measurement
A ranking alone
Discovery, traffic, actions and attribution limitations
AI experiments
Recipes presented as standards
Tests separated from official recommendations
Frequently asked questions

All about online visibility.

What is the difference between SEO, AEO, GEO and LLMO?
SEO means optimisation for search engines. AEO, GEO and LLMO are industry terms used to discuss direct answers and generative experiences. Google states that its AI features still rely on SEO fundamentals and require neither an llms.txt file nor special markup.
How much does a visibility strategy cost in Brussels?
The budget depends on channels, number of markets, content production, media and measurement. <a href='/tarifs/' class='text-kanexio-cyan hover:underline'>Kanexio prices</a> provide current guidance. The proposal separates fees from the advertising budget and details the assumptions.
How long before the first SEO results?
No universal timeframe can be guaranteed. Indexing, competition, demand, domain history and actions taken influence progress. The proposal distinguishes controllable delivery from observed algorithmic results.
Are you compatible with my WordPress / Shopify / other website?
Yes, after checking the stack and access. Kanexio works notably with WordPress, Shopify, Astro and bespoke developments. A migration is proposed only where existing constraints justify it.
Do you guarantee Google rankings?
No. Nobody controls the algorithm, competitors or demand. Kanexio commits to the deliverables, checks and traceability defined in the contract, never to a specific ranking or citation.
Do you need editorial content to be visible in 2026?
Above all, you need original, useful and reliable content. Google says there is no ideal length and discourages pages produced solely to capture query variations. Frequency therefore depends on the information actually available.
Is local SEO suitable for my Brussels SME?
It can be relevant when the business serves an area or welcomes customers. The business profile, website, local information and authentic reviews must remain consistent. No first position or timeframe can be promised.

Let's discuss your visibility strategy.

A free 30-minute video call to define your challenges and identify priority areas. No obligation.