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CONVERSION LANDING PAGE

One landing page,
one promise, one action.

Landing pages designed around an audience, a message and a measurable action. Copy, design, CRM integration and testing protocol within the agreed scope.

Build a scenario See the process
Illustration of a landing page.
Focus the page on a specific request. Editorial illustration.

A landing page is a destination page designed for an audience, a promise and one main action. It connects the message of an ad or incoming link to evidence, a short journey and defined measurement, without assuming a conversion rate.

1
Main action
Defined before design
BASELINE
Starting point
Measured before intervention
HYPOTHESIS
Tested change
Documented and isolated
DECISION
After measurement
Based on available data
INTERACTIVE TOOL

Compare your baseline
with a chosen scenario.

Enter your traffic, current rate, target rate and an indicative value. The calculation shows the mathematical difference between your own assumptions, without predicting the outcome of a redesign.

2 000
10050 000
1,0 %
0,1 %5 %
2,0 %
0,1 %10 %
150 €
10 €2 000 €

Monthly difference in the scenario

+ 3 000 €

With 2,000 visits, moving from 1% to your chosen target of 2% mathematically represents 20 additional conversions. At €150 per conversion, the scenario’s gross difference is €3,000 per month.

This amount is a hypothetical gross value. It does not include margin, media costs, sales costs, handling capacity or the likelihood of reaching the target.

Discuss your situation

Illustrative formula: traffic × difference between the chosen target rate and current rate × entered value. No target rate or commercial result is attributed to Kanexio.

Anatomy

Six components to examine
before launch.

The right combination depends on the offer, traffic and audience. These six areas structure the review without promising a conversion rate.

The visual guide

A page that answers questions before asking for action

  • What is being offered?

    A clear promise connected to the ad.

  • Why should I believe it?

    Verifiable evidence or a documented demonstration.

  • Under what conditions?

    The offer’s benefits, limitations and useful details.

  • What can I do?

    An explicit action and form fields proportionate to the request.

This hierarchy helps with reviewing the page. It does not promise a conversion rate.
01

A clear, benefit-focused hero

A precise proposition with the detail needed to understand it.

02

Verifiable evidence

An authorised client reference, demonstration, sourced data or observable fact.

03

Main CTA above the fold

A button visible before scrolling, with an explicit action (not ‘Click here’).

04

Benefits and conditions

Benefits are connected to the offer’s features, limitations and conditions.

05

Client case study or demonstration

A documented example, without invented results or unverifiable attribution.

06

Proportionate form

Only the fields needed for the request and its stated handling.

What you get

A complete landing page,
delivered ready for your campaigns.

Six concrete deliverables, from copy to tracking. Everything is included in the stated price.

Included

Conversion copy

Headline + subheading + benefits + CTA written using the AIDA-PAS framework.

Bespoke

Conversion-first design

Minimalist layout without distractions and with a clear visual hierarchy.

MEASURED

Performance budget

Technical objectives and acceptance criteria defined according to the page, its media and integrations.

Included

A/B testing with 2 variants

Tests on the headline, CTA or offer based on a strategic hypothesis.

Included

CRM/email integration

Connection to Brevo, Mailchimp, HubSpot, Zapier or a custom webhook.

Measurement

Conversion tracking

GA4, Meta Pixel, LinkedIn Insight and server-side GTM as needed.

Method

A sprint structured around approvals.

The schedule and acceptance criteria are confirmed in the proposal according to content, integrations and participants.

  1. 01

    Offer brief

    60-minute workshop: product, audience, promise, objections and channel.

    Day 1

  2. 02

    Copy + design

    Conversion copywriting + premium UI design in parallel.

    Weeks 1 to 2

  3. 03

    Development + integrations

    Efficient code, tracking, CRM and A/B testing setup.

    Week 3

  4. 04

    Launch + optimisation

    Acceptance testing, launch, initial tests and 30 days of adjustments.

    Week 4+

Transparency

What is included,
and what is not.

Included in the price

  • 60-minute strategic brief (audience, offer, objections)
  • Conversion copy (headline + body + CTA + A/B variants)
  • Bespoke UI design (no template)
  • Performance budget and pre-delivery tests
  • GA4 tracking + Meta/LinkedIn Pixel as needed
  • CRM or email tool integration (Brevo, Mailchimp, etc.)
  • A/B test setup with 2 variants + 30 days of follow-up
  • Cloudflare hosting for the first year
  • Technical consent implementation within the approved scope

Optional or available separately

  • Google Ads / Meta / LinkedIn media budget (separate)
  • Product photos/videos (Studio Kanaftchian option)
  • Long-form writing (optional extra)
  • Complex multilingual setup (optional extra)
  • Advanced Optimizely / VWO A/B testing (optional extra)
Investment

Three packages,
a quotation tailored to your needs.

Express

Quick offer test, lead magnet, event

From €1,800
Excluding VAT · 1 simple landing page
  • 1 landing page with 1 section
  • Copy + design + development
  • GA4 tracking
  • 1 year of hosting
Most requested

Performance

Product launch, B2B paid campaign

€3,500 to €5,500
Excluding VAT · 1 landing page + A/B
  • 1 complete multi-section landing page
  • A/B test with 2 variants
  • CRM integration
  • Multi-channel conversion tracking
  • 30 days of follow-up

Multi-page suite

Complete funnel, multiple target segments

€7,500 to €15,000
Excluding VAT · 3 to 6 landing pages
  • 3 to 6 consistent landing pages
  • Personalisation by segment
  • Advanced A/B testing
  • Looker Studio reporting
  • 90 days of ongoing optimisation

Prices excluding VAT. Belgian VAT at 21% applies. Detailed quotation after the free audit.

Client case study

PEBify: a directly observable public journey.

5
Guided tools
19
Municipality pages
PRICE
Public calculator
BOOKING
Online booking
Energy performance certification (PEB) · Brussels

From price to booking in one journey.

The public website connects a price calculator, availability, appointment booking, five guided tools and content for Brussels’ 19 municipalities. The case study documents these observable elements without attributing unverified commercial results to them.

More than 12 times the booking value

From 1 to 14 September 2026, compared with the whole of September 2025.

Actual 2025 appointments from the calendar. Historical amounts estimated. Tests and duplicates excluded. Source: QG PEBify and booking system.

Read the full case study
Frequently asked questions

Everything you need to know.

How much does a professional landing page cost in Brussels?
An Express landing page starts at €1,800 excluding VAT (1 simple page, copy + design + development + GA4 tracking). The Performance package ranges from €3,500 to €5,500 excluding VAT (including A/B testing with 2 variants, CRM integration and 30 days of follow-up). A coordinated multi-page suite ranges from €7,500 to €15,000 excluding VAT, depending on the number of target segments and funnel depth.
How long does it take to deliver a landing page?
The schedule is confirmed in the proposal after reviewing content, approvals, integrations and the measurement plan. The stages distinguish scoping, writing, design, development, acceptance testing and launch.
Why does a landing page convert better than a standard website page?
A landing page can align an audience, a message and a specific action. This alignment makes the page easier to read and measure, but does not guarantee a higher conversion rate. Results depend on factors including the offer, traffic, evidence, price and overall experience.
Do I need a different landing page for each advertising campaign?
Not automatically. A separate page is useful when the audience, offer, promise or journey genuinely differs. When campaigns share the same context, one page may be enough. The decision should balance message consistency, data volume, maintenance cost and testing capacity.
Does the tracking comply with the GDPR in Belgium?
The measurement plan is inventoried and configured according to decisions approved for the project. Trackers, purposes, legal bases, recipients and transfers must be examined in context. Consent Mode is a Google mechanism, not a legal certification. Kanexio handles technical implementation and recommends legal advice where needed.
Can I test several variants to optimise the page?
Yes, if traffic and measurement support an interpretable test. The Performance package includes two variants, but the duration and decision depend on volume, the chosen metric and data quality. If volume is insufficient, a qualitative review or sequential rollout may provide a more honest basis for decisions.

See also: message match is based on combining performance, SEO and conversion in what we call SXO (Search & Conversion eXperience). For a structured, ongoing testing programme, explore our conversion rate optimisation service.

Based in Uccle, we work with clients in Ixelles, Saint-Gilles, Etterbeek, Woluwe-Saint-Pierre, the City of Brussels and 14 other municipalities.

Ready to launch your high-performing landing page?

A free 30-minute audit: we analyse your offer, audience and acquisition channel. An indicative quotation is provided.

Request the free audit View the case studies