WooCommerce
Open sourceWordPress e-commerce extension
Worth considering when the team wants to manage catalogue and content in WordPress. Plugins, hosting and maintenance are scoped in the quotation.
PROFESSIONAL E-COMMERCE A store designed
A store designed
for a clear purchase journey.
Help your customers find the right product, understand the price and order with confidence. We build the journey around your catalogue and the way you work.
Your store
Who it is for
Brands, retailers and SMEs
From product to purchase
The journey
Catalogue, basket and checkout
From €8,500
Indicative budget excluding VAT
Scope and third-party fees specified in the quotation
First conversation
Getting started
Your catalogue, needs and constraints
INTERACTIVE TOOL Explore your
Explore your
sales scenario.
Enter your assumptions for traffic, conversion, basket value and margin. The tool applies the mathematical formula only; it does not predict your future store’s results.
500100 000
0,5 %6 %
10 €500 €
5 %80 %
Result of your entered scenario
Revenue
7 500 €
Net margin applied
2 625 €
That means 100 orders/month and €31,500 in annual net margin based on the values entered.
This calculation does not include acquisition costs, returns, taxes, payment fees, logistics or seasonality.
The initial values are an example to adjust, not a Belgian average or a forecast. Use your historical data where available. To present services without online transactions, also explore the professional business website.
Anatomy 6 pillars to define
6 pillars to define
for your e-commerce store.
Design, catalogue, checkout and operations are planned as one connected journey.
The visual guide
From finding a product to tracking an order
-
Find
Catalogue, filters and search give access to products.
-
Choose
The product page explains variants, media and availability.
-
Order
Basket and payment form a consistent journey.
-
Follow up
Messages and order status continue the journey.
- 01
Choose with confidence
The page brings together the product, its variant and its price.
- 02
Understand the total
The basket separates items from delivery costs.
- 03
Know what comes next
The confirmation recaps the order and the next step.
01Easy-to-scan catalogue
Smart filters, high-quality photos and quick comparison.
02Predictive search
Internal search with autocomplete, suggestions and typo handling.
03Complete product pages
Media, variants, availability and useful information according to the catalogue.
04Consistent basket
Session persistence and journey resumption according to technical and consent choices.
05Appropriate checkout
Number of steps, guest accounts and express payments chosen for the context.
06Post-purchase follow-up
Transactional messages, order status and logistics integrations included in the scope.
Platforms WooCommerce, Shopify or custom development?
WooCommerce, Shopify or custom development?
A documented choice.
Catalogue, integrations, recurring costs and responsibilities guide the recommendation.
Shopify
SaaSSaaS platform
Worth considering when operating a hosted platform fits the project’s processes, integrations and recurring budget.
Astro + third-party payments
CustomCustom architecture
Worth considering for a focused journey or particular constraints. Catalogue, administration and responsibilities must be precisely defined.
What you get A complete store,
A complete store,
not an off-the-shelf theme.
Six areas of work, included only when listed in the accepted scope.
Catalogue and checkout
Product architecture, navigation, filters, search and purchase funnel within the agreed scope.
Performance budget
Images, scripts and loading controlled against technical objectives defined for the project.
Delegated payments
Payment methods and providers selected in the quotation, with documented responsibilities and tests.
Languages and currencies
Languages, markets, currencies and catalogue rules configured only when included in the scope.
Measurement plan
Useful events, purchase funnel and consent state documented for the selected tools.
Business integrations
ERP, shipping, email or accounting after validation of APIs, access and responsibilities.
Method Four milestones,
Four milestones,
a contractual schedule.
- 01
Product discovery
Catalogue, logistics, payments, content, responsibilities and constraints.
Milestone 1
- 02
Architecture + UX
Product taxonomy, journeys, wireframes and business rules for approval.
Milestone 2
- 03
Design + development
Designs, platform implementation, payments and planned business integrations.
Milestone 3
- 04
Acceptance testing + launch
Agreed tests, training, launch and the follow-up period defined in the quotation.
Milestone 4
Transparency An example scope,
An example scope,
specified in the quotation.
Example of a costed foundation
- Product discovery + platform recommendations
- Catalogue size defined in the quotation
- UI/UX direction based on the selected system
- Payment methods listed in the proposal
- Languages and markets explicitly costed
- Order journey approved at each milestone
- Measurement plan and consent configuration
- Identified hosting and third-party services
- Training and documentation within the agreed scope
- Post-launch support period specified in the contract
To be priced separately
- Product photography (Studio Kanaftchian option)
- Product description writing (optional extra)
- Catalogue beyond the quoted volume
- Custom ERP integration (on quotation)
- Maintenance after the period included in the quotation
- Google Shopping / Meta Ads acquisition (separate service)
Investment Three price ranges,
Three price ranges,
a personalised quotation.
Starter
Store launch, emerging brand
From €8,500
Excluding VAT · Indicative scope
- WooCommerce or Shopify
- Catalogue scope defined in the quotation
- Selected payment methods
- One language
- Measurement plan
Intermediate scope
Performance
Established B2C SME, multiple business needs
€12,000 to €22,000
Excluding VAT · Indicative scope
- Costed catalogue
- Languages included in the quotation
- Additional payment methods
- ERP or CRM integration
- Loyalty features
- Test plan
Premium
Marketplace, B2B or multiple markets
From €30,000
Excluding VAT · Complex custom development
- Catalogue capacity planned
- Markets and currencies scoped
- B2B rules
- APIs and custom integrations
- Defined technical support
- Contractual support level
Indicative Kanexio prices excluding VAT. The quotation confirms applicable taxes, licences, platform fees, hosting, maintenance and third-party services.
Frequently asked questions
Questions to define the scope.
How much does a professional e-commerce website cost in Brussels?
Kanexio’s indicative prices start at €8,500 excluding VAT for a defined scope, range from €12,000 to €22,000 excluding VAT for a store with more content or integrations, and start at €30,000 excluding VAT for a complex project. These amounts are indicative. The quotation confirms the catalogue, languages, payments, integrations, third-party services and applicable conditions.
How long does it take to deliver an online store?
The timeline depends on the catalogue, content, delivery rules, payments, integrations and pace of approvals. Kanexio’s proposal sets the milestones and intended launch date. Only the accepted schedule is binding on the parties.
WooCommerce, Shopify or custom development: which platform should we choose?
The choice depends on administration needs, catalogue, integrations, recurring costs and in-house skills. WooCommerce, Shopify and a custom architecture involve different responsibilities. The recommendation follows scoping, without presenting any platform as universally better.
Which payment methods are integrated?
Bancontact, cards, digital wallets, bank transfers or payment on account can be considered according to the market and chosen payment provider. The proposal specifies integrated methods, third-party fees, testing and responsibilities. Kanexio does not present the entire website as certified simply because a particular provider is used.
How can I reduce basket abandonment in my store?
Start by measuring where users leave the journey. Clear fees, guest checkout, payment methods and the number of steps can then be tested for your store. Follow-up messages require data and consent scoping. No recovery rate is assumed.
Will the website be optimised for Google Shopping?
A product feed, required attributes, relevant structured data and a sitemap can be included in the scope. Their configuration does not guarantee platform approval, ad delivery or advertising performance. Advertising and campaign optimisation remain separate services.
Will I own the website, and can I migrate if needed?
The quotation and contract distinguish client content and data, accounts, platform licences, third-party components and code produced for the assignment. They specify available export formats, handover conditions and any migration limitations.
See also: a conversion rate optimisation (CRO) approach tests ways to reduce basket abandonment one at a time, to establish what actually works for your store.
Kanexio is based in Uccle. Explore our information for Ixelles, Saint-Gilles, the City of Brussels, Etterbeek and other Brussels municipalities.
Ready to launch your online store?
A scoping conversation about catalogue, markets, payments, integrations and constraints. The scope and indicative budget are then documented.
