The short answer: a landing page starts at €1,800 excluding VAT, a business website at €4,500 excluding VAT, an e-commerce store at €8,500 excluding VAT, and a bespoke project at €15,000 excluding VAT. These amounts are starting points, not a promise that a complex project will fit a simple package.
The trap is asking “how much does a website cost?” as though a five-page brochure, a multilingual shop and a booking tool served the same need. The right reference point is what the website should enable your business to do: be found, persuade, sell, automate or manage.
If your first question is whether an AI tool might be enough, our AI, freelancer or agency comparison helps you choose the right level of support before comparing budgets.
The amounts below are Kanexio’s advertised prices excluding VAT as at 23 July 2026. They help define a project. A final quote always details scope, content, integrations and technical dependencies.
Budgets to plan for your project
| Need | Budget excluding VAT | What the project aims to achieve |
|---|---|---|
| Landing page | From €1,800 | Test an offer, generate enquiries or support a campaign. |
| Essential business website | From €4,500 | Present a business with 5 to 7 bespoke pages and an SEO foundation. |
| Performance business website | €7,500 to €12,000 | Roll out 8 to 12 pages, a blog, multilingual content or CRM integrations. |
| E-commerce | From €8,500 | Sell online with a catalogue, Stripe and Bancontact payments. |
| Performance e-commerce | €12,000 to €22,000 | Expand the shop with several languages, integrations and more advanced purchase journeys. |
| Bespoke project | From €15,000 | Create business features, a client area, booking or an interactive tool. |
A Performance landing page costs between €3,500 and €5,500 excluding VAT when it includes, among other things, two test variants, a CRM integration and campaign tracking. A suite of several conversion pages can range from €7,500 to €15,000 excluding VAT. At the other end, a Premium shop starts at €30,000 excluding VAT when the project involves, for example, B2B operations, several markets or specific integrations.
What actually makes the price vary
- Strategy and content Offer, architecture, copy and evidence to organise.
- Design and templates Page types and special cases to design.
- Features and integrations Business tools and journeys to connect.
- Languages and delivery Translations, migration, acceptance testing and support.
Page count alone is not enough to establish a budget. Two ten-page websites can require very different amounts of work if one uses ready-to-publish content and the other must clarify the offer, organise information, produce copy, connect a CRM and be delivered in three languages.
1. The level of strategy and content
A website becomes useful when it helps visitors quickly understand what you do and what action to take. Architecture, copywriting, calls to action and the choice of evidence to display are therefore deliverables, not decoration. If your business or positioning is changing, start with our website redesign guide.
2. Design and templates
An adjusted theme costs less than a design system created for your brand. The difference shows in special cases, page consistency, ease of evolving the website and how the journey serves your goals. Ask how many templates are actually created and what you will be able to change afterwards.
3. Features and integrations
A simple contact form does not cost the same as connected appointment booking, an administration area, a calculator, a filterable catalogue or CRM synchronisation. These elements must be named in the quote. The term “bespoke” must never obscure what is included.
4. Languages, migration and delivery quality
Each language adds content, checks and often navigation logic. Replacing an existing website also requires a careful migration to preserve useful pages, redirects and SEO. Mobile acceptance testing, form tests, compliance and training are also part of a serious launch.
How to compare two quotes without comparing apples and oranges
Before choosing a provider, ask for a written, usable answer to these questions:
- Which deliverables are included? Pages, design, content, illustrations, initial SEO, forms, integrations and testing.
- Who provides what? Copy, translations, photos, product information, tool access and internal approval.
- What happens after launch? Training, acceptance-test corrections, maintenance, hosting and licences must be distinguished.
- Which recurring costs should still be planned for? Domain, hosting, e-commerce tools, CRM, email marketing or payments are not always included in the creation price.
- How is existing SEO preserved? This is essential in a redesign: URL mapping, redirects, sitemap and post-launch checks.
A very short quote can be perfectly suitable for a simple campaign page. It becomes risky if it promises a “complete website” without specifying content, integrations, acceptance testing, recurring costs and what happens to existing SEO.
Which format suits your goal?
You are launching a campaign or a single offer: a conversion landing page focuses the message and measurement. It is more relevant than a large website if the goal is one measurable action.
You need to present your business and generate contacts: a professional business website is the most common foundation. The Essential package suits a clear presence; the Performance package supports richer content, multilingual pages and integrations.
You sell products: an e-commerce store must cover the catalogue, payments, delivery terms, emails and purchase journey. Budget quickly depends on product count, languages and connections to your tools.
Your website needs to handle part of the operational work: bespoke development becomes relevant as soon as it needs to book, calculate, manage an area, produce a document or move data between your systems.
FAQ: website creation prices and quotes
What budget should I plan for a professional website in Brussels?
At Kanexio, a landing page starts at €1,800 excluding VAT, a bespoke business website at €4,500 excluding VAT, e-commerce at €8,500 excluding VAT and a bespoke application project at €15,000 excluding VAT. The exact budget depends mainly on scope, content and the integrations required.
What should a website creation quote include?
A comparable quote details at least the number of pages or templates, content and design work, features, initial SEO, integrations, hosting or third-party subscriptions, testing, training and maintenance terms.
Does a business website include SEO?
Kanexio’s Essential package includes SEO foundations. The level of support grows with the project: the Performance package adds, among other things, a more developed SEO strategy, multilingual content and CRM integrations. Editorial production and ongoing SEO monitoring are scoped separately according to the objectives.
Why can two quotes differ so much for the same website?
The term website does not describe the same scope across providers. One quote may cover an adapted theme with little content, while another includes bespoke architecture, dedicated design, migration, integrations, testing and an SEO foundation. Compare deliverables, not just the total.
- A website is budgeted according to its role, not a generic label.
- At Kanexio, advertised starting prices are €1,800 for a landing page, €4,500 for a business website, €8,500 for e-commerce and €15,000 for bespoke work.
- Compare deliverables, responsibilities, recurring costs and the launch method before comparing the total amount.
Unsure which format to choose, or already received a quote that is hard to understand? First consult our full pricing guide, then book a free audit. We define the objective, useful scope and priorities before pricing.