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ACCOUNTING SECTOR

Your firm’s professionalism,
visible from the homepage.

A clear corporate website helps business owners understand your services, specialisms and way of working before requesting an initial appointment.

Illustration of organised indicators.
Make your services and communications clear. Editorial illustration.
THE SITUATION

Why your accounting firm loses prospects without realising it

A business owner looking for an accountant may compare several firms before making contact. An outdated, uninformative website that says little about the firm’s specialisms adds uncertainty when choosing an adviser.

An accounting website needs particular attention to professional titles and notices, clear services and financial data protection. Legal and professional ethics information is checked with the firm against its actual situation.

Beyond the website, some recurring tasks can be assessed for controlled automation: directing enquiries, reminders, reporting or preparing summaries. Benefits, data use and human validation are assessed on the actual process, without promising a universal number of hours saved.

OUR APPROACH

A website that inspires trust and qualifies prospects

The visual guide

Help business owners find the information they need

The business’s need

  • Your firm

    The team, titles and verified professional information.

  • Your specialisms

    Distinct content for the audiences you actually support.

  • First contact

    An appointment or access to the platform selected by the firm.

Integrations and the data they need are assessed before implementation.

Understated corporate website

Professional, reassuring design reflecting your firm’s rigour. Presentation of partners, the team, ITAA credentials and years of experience.

Specialism pages

Dedicated pages by audience: sole traders, companies, independent professionals, non-profits or expatriates. Each page answers a specific need with genuinely distinct content.

Online appointment booking

Calendly / Google Calendar / Microsoft Bookings integration. A 30-minute introductory appointment bookable directly by the prospect.

Secure client area

A direct link to your client platform. Integrated authentication is only proposed if the vendor, permissions and firm’s configuration allow it.

ITAA framework and privacy

Titles and professional information checked with the firm, limited data collection and forms encrypted in transit. Hosting and processor choices are documented.

Local SEO and specialisms

Optimisation for ‘accountant + municipality’, ‘accounting firm for sole traders Brussels’ and ‘SRL accountant Ixelles’. AccountingService and LocalBusiness schema.

OPTIONAL MODULES

Go beyond an informational website

Accounting fee calculator

A mini calculator: company type + turnover + number of invoices = monthly price range. A powerful tool for qualifying prospects without a call.

SME tax blog

Dated articles on specific tax topics, such as the electronic invoicing requirement. Frequency depends on your capacity to verify and maintain the information.

Monthly newsletter

Tax and accounting updates sent to the relevant recipients, with the legal basis, preferences and unsubscribe managed within the journey.

NL / EN language pages

Dutch and English versions for bilingual or international clients. Language choices depend on the clients the firm actually serves.

METHOD

An accounting firm website built in four phases

Phase 1 · Strategic scoping

Reviewing current positioning, identifying specialisms to highlight (sole traders, companies or non-profits), and defining functionality: calculator, blog and NL/EN languages.

Phase 2 · Design and copywriting

Responsive mock-ups approved by you. Content for the homepage, services, specialisms, team and contact. Titles and professional information are checked with the firm.

Phase 3 · Development and integrations

Website development, appointment booking integration, limited form data collection and access to the client area. Structured data matches the visible content.

Phase 4 · Launch and follow-up

Launch, consistent local information and initial visibility monitoring. Training can be included for routine updates.

FAQ

Accountants’ and accounting firms’ frequently asked questions

How much does an accounting firm’s website cost in Brussels?
For a solo accountant or small firm (1 to 3 people): €2,200 to €3,800 excluding VAT for an understated corporate website with 4 to 6 specialism pages and Calendly. For an established accounting firm (5 to 15 people) with a calculator and blog: €4,500 to €7,500 excluding VAT. NL/EN modules add 25% per language. A detailed quotation follows a 30-minute video call.
How are ITAA professional rules taken into account?
We check the firm’s titles, registration and applicable professional information together with the firm, then prepare factual content for its approval. This editorial review is not certification. A specific question can be checked with the ITAA before publication.
Can I integrate my client area (Yuki, Octopus, Silverfin)?
Yes. A button can redirect to the web access provided by your platform. Deeper integration, including SSO, depends on the vendor’s features, your subscription, available permissions and a security review.
Should I publish a price list?
A range can help frame enquiries when your services are sufficiently standardised. In other cases, a qualification form or initial conversation is more honest. The choice depends on your pricing model, and no loss of prospects is assumed without the firm’s own data.
How can we target niche searches such as ‘accountant for startups’ or ‘accounting firm for non-profits’?
A central services page can be complemented by genuinely distinct pages for startups, non-profits or expatriates. Each page must answer a specific intent, provide useful information and stay up to date. Structured data is added only where it matches the visible content.
How long before SEO results appear for ‘accountant + municipality’?
No timeframe or ranking can be guaranteed. We monitor local visibility, impressions, clicks and appointment requests, then adjust content using observed data.

Ready to turn your website into a business development tool?

A free initial video call. Scope, integrations and schedule are defined around your actual priorities.