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CASE STUDY · PROJECT IN PROGRESS

NovaCare Dental
novacare-dental.be

The creation of a logo and visual identity, extended through an editorial system centred on understanding: start with the need, explain treatments and prepare each stage.

NovaCare Dental homepage, beige composition with a photograph of the practice and presentation of treatments
Public website Screenshot taken on 10 September 2026

Client

NovaCare Dental

Sector

Dental practice · Jette

Status

Project in progress

CONTEXT

An approachable practice, with information that needs to be clear and accessible.

NovaCare Dental is a dental practice in Jette. Its public website presents two practitioners, eight disciplines, a first-visit journey and practical information to help patients understand before choosing.

DESIGN DECISIONS

Connect patients' needs to useful content.

The visible design connects needs expressed by patients to the corresponding treatments while maintaining clear information about the team, location, emergencies and patient rights.

The visual guide

From an expressed need to useful information

  1. Your need

    Prevent, relieve, restore or harmonise.

  2. Relevant treatments

    The hub guides visitors to the dental discipline pages.

  3. Preparation

    First visit, team, directions and practical information extend the reading journey.

Diagram of the editorial journey described. This is not treatment advice. The project is in progress.

VISUAL DIRECTION

Express precision without coldness.

Ceramic forms, ribbed glass and mineral tones bring together care, method and a more human presence.

NovaCare Dental Editorial interpretation created for this study, separate from website screenshots.

03 · APPROACH

Three decisions that structure the experience.

NovaCare Dental homepage, beige composition with a photograph of the practice and presentation of treatments Excerpt from the public website

Start with the patient's need

You start with your need: prevent, relieve, restore or harmonise. You then discover the dental disciplines relevant to you.

4 starting points on the homepage

NovaCare Dental: starting with the patient's need. Screenshot of the public section. Excerpt from the public website

A complete structure for treatment information

The treatment hub connects eight dedicated pages, from general dentistry to orthodontics, with distinct content for each topic.

8 dedicated treatment pages

NovaCare Dental: reassuring patients before the first visit. Screenshot of the public section. Excerpt from the public website

Inform before the decision

First visit, team, practical information, emergencies, fees and patient rights extend the journey beyond a simple business website.

19 public canonical URLs

04 · PUBLIC SYSTEM

Visible elements, not promises.

You can consult these reference points directly on the public website. No commercial result is extrapolated.

19

canonical URLs published in the sitemap

8

treatment pages linked to their hub

2

dentists presented on the homepage

Measured visibility in Google

10

Queries with an average position from 1 to 10

Of the 33 queries available in the Google Search Console report. Average position over the period, including brand queries. History available for this period only.

Source: Google Search Console · 25/08/2026 to 31/08/2026. Consulted on 12 September 2026.

10 with an average position from 1 to 1023 other available queries
How to read this indicator

Web search · All countries · All devices. Each distinct query is counted once, including brand queries. Search terms remain confidential.

Queries with an average position between 1 and 10 over the period are included, without a guaranteed ranking on every search. The total covers the available rows; Google does not return every query. This indicator is not a number of visits or enquiries.

Kanexio record taken from the query table of the novacare-dental.be property. The document below contains only published aggregates, without search terms or client data.

EDITORIAL STATUS

A published study, a project in progress.

The website is publicly accessible, but the project and its documentation continue to evolve. This overview will be updated as changes become visible.

Should your practice explain more clearly before persuading?

Let's design a clear, reassuring digital experience structured around the patient.