NovaCare Dental
novacare-dental.be
The creation of a logo and visual identity, extended through an editorial system centred on understanding: start with the need, explain treatments and prepare each stage.
Client
NovaCare Dental
Sector
Dental practice · Jette
Status
Project in progress
Website
novacare-dental.beCONTEXT
An approachable practice, with information that needs to be clear and accessible.
NovaCare Dental is a dental practice in Jette. Its public website presents two practitioners, eight disciplines, a first-visit journey and practical information to help patients understand before choosing.
DESIGN DECISIONS
Connect patients' needs to useful content.
The visible design connects needs expressed by patients to the corresponding treatments while maintaining clear information about the team, location, emergencies and patient rights.
From an expressed need to useful information
-
Your need
Prevent, relieve, restore or harmonise.
-
Relevant treatments
The hub guides visitors to the dental discipline pages.
-
Preparation
First visit, team, directions and practical information extend the reading journey.
VISUAL DIRECTION
Express precision without coldness.
Ceramic forms, ribbed glass and mineral tones bring together care, method and a more human presence.
03 · APPROACH
Three decisions that structure the experience.
Start with the patient's need
You start with your need: prevent, relieve, restore or harmonise. You then discover the dental disciplines relevant to you.
4 starting points on the homepage
A complete structure for treatment information
The treatment hub connects eight dedicated pages, from general dentistry to orthodontics, with distinct content for each topic.
8 dedicated treatment pages
Inform before the decision
First visit, team, practical information, emergencies, fees and patient rights extend the journey beyond a simple business website.
20 public canonical URLs as of 03/11/2026
04 · PUBLIC SYSTEM
Visible elements, not promises.
You can consult these reference points directly on the public website. No commercial result is extrapolated.
20
canonical URLs in the sitemap as of 03/11/2026
8
treatment pages linked to their hub
2
dentists presented on the homepage
The website in detail
Decisions you can see.
Screenshots of the public website, with a date for each view. Enlarge a view to read the details.
Start with the patient's need
Four entry points connect expressed needs to the corresponding treatments.
Screenshot taken on 3 November 2026.
View the source page
Reassure before the first visit
The journey provides reference points before the first appointment.
Screenshot taken on 3 November 2026.
View the source pageDocumented changes
More clicks from Google.
From 01/09/2026 to 30/10/2026.
+110,3 %
Clicks from Google
Google Search Console
Web search, all countries and devices, including branded searches.
+188,1 %
Impressions in Google
Google Search Console
Web search, all countries and devices, including branded searches.
Impressions are growing faster than clicks: the click-through rate falls from 3.05% to 2.23%. These results describe visibility and clicks from Google, not appointments or revenue. They do not isolate the effect of any single intervention.
Sources and comparison method
The 30 days from 01/09/2026 to 30/09/2026 are compared with the 30 days from 01/10/2026 to 30/10/2026.
Google Search Console reports accessed on 03/11/2026, using finalized data. Calculation: (final value / baseline value − 1) × 100, rounded to one decimal place. A check from 03/09 to 30/09 and then from 01/10 to 28/10/2026, two 28-day windows with the same number of each weekday, confirms the increase: +109.3% in clicks and +183.4% in impressions.
These selected indicators do not summarise the site's overall performance or attribute the increase to a single intervention. They do not compare several months' cumulative totals with a single month.
Measured visibility in Google
74
Queries with an average position from 1 to 10
Out of the 202 queries available in the Google Search Console report. Average position over the period, including branded queries.
Source: Google Search Console · 01/10/2026 to 30/10/2026. Accessed on 3 November 2026.
Explore the report total or its subset with an average position from 1 to 10.
How to read this indicator
Web search · All countries · All devices. Each distinct query is counted once, including brand queries. Search terms remain confidential.
Queries with an average position between 1 and 10 over the period are included, without a guaranteed ranking on every search. The total covers the available rows; Google does not return every query. This indicator is not a number of visits or enquiries.
Kanexio report retrieved through the Google Search Console API for the property novacare-dental.be. The document below contains the verified aggregates for both periods, without search terms or customer data.
EDITORIAL STATUS
A published study, a project in progress.
The website is publicly accessible, but the project and its documentation continue to evolve. This overview will be updated as changes become visible.
Should your practice explain more clearly before persuading?
Let's design a clear, reassuring digital experience structured around the patient.
