Microbusiness / SME leaders
You run your business without an in-house SEO expert. This guide gives you the vocabulary and helps you make the right decisions.
FREE GUIDE 2026 SEO in 2026:
SEO in 2026:
7 AI transformations to understand.
A guide to distinguishing documented fundamentals, technical checks and practices that remain experimental. No promise of citations.
12 pages
PDF format
Sourced
Primary references
0 €
Free, no payment card required
Prioritised
For your website
Revised edition, September 2026
What you will discover in this guide
No unnecessary jargon or artificial scores. Concrete examples, primary references and a method for distinguishing a documented fact from a hypothesis to test.
The visual guide
Distinguish what is documented from what still needs testing
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The foundations
Editorial quality, identifiable sources and structured data that accurately reflects the content.
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Experiments
Explicit hypotheses, a protocol and observable results, with no guarantee of citations.
- 01
The rise of answer engines
Search engines can display links, snippets or generated summaries. How to observe these formats without announcing the disappearance of traditional search.
- 02
From ranking to answers
Displayed references vary by platform and query. A monitoring method must distinguish position, mention, link and traffic.
- 03
Schema.org must remain accurate
Structured data can help describe visible content. Google requires no special markup for its AI features.
- 04
AEO, GEO, LLMO: new acronyms
An explanation of three industry terms and the SEO foundations they share, without presenting them as official standards.
- 05
Editorial quality > quantity
How to audit the usefulness, reliability and maintenance of each page without setting an arbitrary content volume.
- 06
Experience, expertise and trust
How to make the author, sources, business and important information identifiable and verifiable.
- 07
llms.txt: an experimental proposal
What this community format proposes, what it does not guarantee and why robots.txt remains a separate mechanism.
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Written by Hani Kanaftchian, founder of Kanexio, a boutique digital strategy consultancy based in Brussels. Who am I?
WHO THIS GUIDE IS FOR
Designed for business leaders who are short on time.
If you run a microbusiness or SME in Belgium and want to understand what is happening without becoming a technical expert, this guide is for you.
In-house marketers
You manage digital marketing for an SME and need to brief an SEO provider. This guide gives you the right questions to ask.
Ambitious independent professionals
Lawyers, architects, accountants and doctors: this guide helps you ask the right questions before changing your website.
FREQUENTLY ASKED QUESTIONS
The questions we are asked.
Is the guide really free?
Yes. No payment card is required. The form is used to send the PDF to the address provided.
Why do you ask for my email?
The guide is sent to the address you provide. Details of how your email is used and how to unsubscribe are given when it is sent and in our privacy policy.
What technical knowledge do I need?
None. The guide is written for microbusiness and SME leaders. No unnecessary jargon: if you know what Google is, you can read the guide. Written for decision-makers, not developers.
How should I use the guide?
Start with the checklist, then adapt the priorities to your website's actual condition. Experimental points should be tested and documented, not treated as guarantees.
Ready to regain control of your visibility?
The guide is free and designed to help you decide what deserves to be checked, corrected or tested.
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