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CASE STUDY · PROJECT IN PROGRESS

Elixivie
elixivie.be

The creation of a logo and bright visual identity, extended through a journey connecting treatment information and contact.

Elixivie homepage, light visual identity and presentation of beauty and wellbeing treatments
Public website Screenshot taken on 10 September 2026

Client

Elixivie

Sector

Beauty & wellbeing

Status

Project in progress

CONTEXT

Translate a treatment experience into an interface.

Elixivie presents itself as a beauty and wellbeing institute in Brussels. The public website brings together a homepage, treatment catalogue, concept presentation and contact page, with an offer for both women and men.

DESIGN DECISIONS

Keep the reading experience calm while presenting a detailed offer.

The visible design extends the logo through spacious sections, an ivory and bronze palette and direct access to treatments and appointments. Content remains readable despite a strong visual identity.

The visual guide

The visual world supports the reading experience

  • Recognise the institute

    The logo, palette and botanical details establish visual reference points.

  • Explore treatments

    The catalogue brings treatment families together on a dedicated page.

  • Find contact details

    Phone numbers and calls to action remain close to the content.

Reading map of the website presented, separate from actual screenshots. The project is in progress.

VISUAL DIRECTION

Convey calm before discussing treatments.

Natural materials, amber and botanical shapes create a gentle sense of space that extends the website's visual world.

Elixivie Editorial interpretation created for this study, separate from website screenshots.

03 · APPROACH

Three decisions that structure the experience.

Elixivie homepage, light visual identity and presentation of beauty and wellbeing treatments Excerpt from the public website

A logo within a distinctive visual world

The logo, ivory and bronze palette, editorial typography and botanical details create a calm experience consistent with the wellbeing positioning.

Logo and identity visible across all 4 pages

Elixivie: highlighting rituals. Screenshot of the public section. Excerpt from the public website

Treatments grouped by family

Facial care, beauty treatments for the eye area, manicures, pedicures, body treatments, massages and hair removal are brought together on the Treatments page. Six of these categories also appear in the footer.

7 treatment categories

Elixivie: explaining the method. Screenshot of the public section. Excerpt from the public website

Contact is always close

Phone details, the contact page and calls to action accompany the journey without obscuring advice and introductory content.

Journey towards an appointment

04 · PUBLIC SYSTEM

Visible elements, not promises.

You can consult these reference points directly on the public website. No commercial result is extrapolated.

4

canonical pages in the public sitemap

7

treatment categories available online

Women and men

an offer presented for women and men

Measured visibility in Google

1

Queries with an average position from 1 to 10

Of the 2 queries available in the Google Search Console report. Average position over the period, including brand queries. History available for this period only.

Source: Google Search Console · 06/08/2026 to 31/08/2026. Consulted on 12 September 2026.

1 with an average position from 1 to 101 other available query
How to read this indicator

Web search · All countries · All devices. Each distinct query is counted once, including brand queries. Search terms remain confidential.

Queries with an average position between 1 and 10 over the period are included, without a guaranteed ranking on every search. The total covers the available rows; Google does not return every query. This indicator is not a number of visits or enquiries.

Kanexio record taken from the query table of the elixivie.be property. The document below contains only published aggregates, without search terms or client data.

EDITORIAL STATUS

A published study, a project in progress.

The website is publicly accessible, but the project and its documentation continue to evolve. This overview will be updated as changes become visible.

Does your experience deserve an equally distinctive presence?

Let's build a website that conveys your positioning before the very first appointment.